Disco Sher is more than a fashion label. It’s a cultural revolution stitched into every seam.
Catwalking a
whole new
INTERSECTION
Multigenerational Expertise
Vetted relations pieced together into a decentralized manufacturing network
Breaking the Binary
Expansive methods to assess the right blend of crafting choices for YOUR sustainability needs
Global Creative Networks
Active art collective to churn creative input and design feedback
Hindustani Handicrafts
Artisan collectives cherrypicked for supreme craftsmanship and local impact
SEASON’S INSPIRATION
FELINE FOOTPRINTS
1950’s : 1st Gen
M Mursalin & Co is registered in Greater Kolkata, the cultural capital of India, for the commercial trading of rawhide, supplying to exporters & tanners.
1981 : 2nd Gen
Toptans tannery is established to churn finished leather. Manufacturing of small goods & garments kicks off in 5 years, and exports to England and Germany begin in the ’90s.
2016 : 3rd Gen
Salman Ahmed moves to Minneapolis–Saint Paul metro and begins experimenting with fashion, drawing inspiration from multiple visits to NYC and Berlin.
2024
Disco Sher is established as a B2B fashion label in the Midwest, leveraging robust manufacturing networks & uplifting artisanal voices across the Indian subcontinent.
MEET THE PRIDE
Tiyasha
Brand alchemist who loves to play with design and life. Passionate about creativity and always up for a pistachio ice cream.
Salman
Maintains a "lion's share" of responsibility. Also a chai maestro, indigenous yogi, culture bearer, singer, comedian, and lover of all things spicy.
Misha
Pantheress in misChief, glam goddess, curator & consumer of beauty, Pakistani psychedelic doctorina, and podcast host. Little cat, big meow.
Kashif
Manufacturing guru situated in the subcontinent with remarkable insights into networks of artisans & foods. Father of two lovely kids.
Harry
Provides big cat wisdom. Actor, singer, and theatre director, best known for his portrayal of Marvin Berry in Back to the Future (1985).
